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Adobe campaign for mac11/9/2023 ![]() The cosmetics brand commissioned Hamburg, Germany-based ad agency Pulse Advertising to come up with a so-called branded hashtag challenge. TikTok is the only home for such branded Hashtag Challenges It would seem that such demographics convinced MAC Cosmetics to invest in an ad campaign on Tiktok. According to this pitch deck, with which Tiktok mother company Bytedance hopes to acquire new advertisers in the USA, a which was published by AdAge, 69 percent of Tiktok users are under 25 years old. The goal of the campaign: to boost the profile of MAC among Generation Z (people born between 19, i.e. The clip was produced and published by plus size influencer Anna OBrien, known online as “Glitter and Lazers.” She is one of 18 creators compensated by MAC Cosmetics to upload videos to Tiktok using the hashtag. That video is just one of many on the platform under the hashtag #YouOwnIt.
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